Okay, so you’ve invested time, money, and more time and money into your studio and music. But you still feel like you haven’t reached that skill or point in your craft that says; what’s produced here is top-notch commercial quality but uniquely my sound. Did you ever think that your perception of yourself and your craft is the biggest challenge to your “success”? If all you use is that same old Goggled or YouTube recipe time and time again, your mix will only be as good as the producer and artist you are following.
I am the same way and I am learning to reset myself. As a fellow producer, artist, and audio engineer, I would like a few moments of your time not to teach you anything. I would like you to take a small amount of time to enjoy what you know. You my friend, are now the master chef that has come home to cook for your loved ones. Your home to cook your favorite meal and your loved ones love what you love.
You walk into your kitchen aka the studio ready to create and you are surrounded by all your stuff. Sometimes you; and admittedly, I can be overwhelmed by all the gear, all the "pots, pans, spices, knives"… Every plug-in is like that onetime-use spice and cooking utensil - new toys anyone? I think I have a great idea to averting our crisis - the right question. The most important question is what do I need or normally use to cook my favorite meal. Michael Homnick from "How To Set Up A Home Recording Studio” put it this way “It's easy to get overwhelmed when you are considering the seemingly endless combinations of hardware and equipment geared toward recording music. Take a step back and think about what you want to accomplish with your home studio”. We can spend so much time pumping out cookie cutter standards, that we lose the edge that drove us to be producers and engineers in the first place. Yes, there are timelines and specific desires for clients. But what are we doing with the times that those constraints aren’t there? When we fail to make time for maximum creativity, based on the fundamentals we already know, our clients will pay the price in the long run, which plays out to loss of clientele in the future as, our competition will be on the edge of “flavor town” while we are still serving out old “cookbook” recipes. I encourage you to make time for your fundamental skills and equipment to be pushed to the edge of your imagination. You know how your equipment/plug-in X works (I hope/if not take the time to learn them). Maybe try thinking of new ways to use them? Gutar effets on vocals or on a oboe. Master producer George Massenburg put it this way in Billboard: "I would like to see the musical moment protected and revealed. Producing to me doesn't necessarily mean defining the music. Sometimes it's identifying it. That's where I think I am a producer."
Cheers and happy cooking!
7Th Sounds Productions
HOMNICK, MICHAEL. "How To Set Up A Home Recording Studio." Macworld 30.4 (2013): 76. MAS Ultra - School Edition. Web. 10 Feb. 2016.
Arky, Jack. "As Producer, Massenburg Is Inspired By `Musical Moment'." Billboard 108.6 (1996): 46. MAS Ultra - School Edition. Web. 10 Feb. 2016.